Festival Executive Team

Erik Christensen, MBA, Founder/President of Loretta LaRoche Productions and President/ founder of PRCF. Erik is the driving force behind the success of both. His unique vision and supurb instinct for Productions and business has guided both companies to be respected for the international name that they are today. His mission is to Empower, Entertain and Enlighten a Community! His mission for the PRCF is to celebrate stand up comedy in America's hometown!

Loretta LaRocheFounder of Loretta LaRoche and Company. Her vision of being a motivational inspiration drove her to create a business built on pure passion and love of her work. Loretta LaRoche is a world-renowned stress expert for over 30 years in the field of stress management. She teaches all of us how to believe in the power of Health, Happiness and Humor! She has written over 7 books and performed in more than 7 PBS TV shows.

Dawn Christensen, VP of Speakers and Talent at LLP. Dawn has spearheaded a new Strategic Social Media and Personal Branding division at LLP that is quickly growing to a coaching division. Dawn works with great talent and clients all over the country and ensures that a strong relationship is formed to guarantee a perfect event!

Colleen Tavekelian, Product/Sales Manager. Colleen manages all aspects of ticketing, box office services and product distribution. She has been with us for 3 years skillfully managing all of our product sales. She is fabulous at keeping us organized. Colleen is our get it done gal! She laughs at all of our jokes and tries desperately to hide her migraines! Thank God for Colleen!

Kathy Loranger, Events Coordinator and Loretta's personal organizer! What would we do without Kathy. OMG!. Kathy is our go to details woman. She handles final details of event planning, contracts and production. Call Kathy before the event and she will organize your life and ours!

Erika Christensen, Director of Video Production. Erika has had the honor of working with all of us fabulous people and we love her. She has been great to mentor in the areas of Graphic Design, Film and Show Production while interning at Loretta LaRoche Productions. Now she is teaching us about Video Production with the knowledge she has gained from being at PacTV for 4 years and BSU. Her energy, enthusiasm and incredible knowledge of a Computer/ Video Camera have been invaluable! She is insanely creative!